IBM SmartCity (Student Project)

The Brief:  IBM has been working on a concept called a SmartCity and would like to unveil it to the world. SmartCity is still under development, so instead of showing very specific things, they would like to showcase some of the broader ideas encompassed by the project: less traffic, affordable housing, lower energy costs.

Requirements: Design Boards for a :30 spot that go along with the script. The spot should end with the SmartCity type featured along wth the URL.

Design by Pete Maric

This work was created as a homework assignment for the Design Bootcamp course from School of Motion, Inc. All work is speculative, and created for educational purposes.

Story Boards 01

Story Boards 02

Story Boards 03

Today’s cities have populations…

…they were not designed to support.

(transition) And this causes:

grid-lock on the roads.

(transition)

A lack of…

…affordable housing.

(transition)

And, high energy costs.

(transition)

At IBM,

…we’re good at solving problems.

So we came up with a solution.

Imagine…

Traffic lights that talk to cars and buses…

…to optimize traffic.

(transition)

Multi-use buildings designed to keep housing affordable.

(transition)

An on-demand grid intelligently providing power only when needed.

(transition)

We’re working towards a safer, more efficient, more connected city. A smarter city.

SmartCity, coming soon.